Big Idea: Leading Sustainable Organizations

Video: Building A Sustainable Product Lifecycle

Now available in the MIT SMR archive: video of last spring’s chat about sustainable product lifecycles with Wood Turner of Stonyfield Farm and Peter Graf of SAP, moderated by Jason Jay of the MIT Sloan School of Management.

Jason Jay Reading Time:

Topics

Leading Sustainable Organizations

Corporate adoption of sustainable business practices is essential to a strong market environment and an enduring society. What does it mean to become a sustainable business and what steps must leaders take to integrate sustainability into their organization?
More in this series

What to Read Next

  1. Executive Guide: A New Business Mandate for Ethical Technology

  2. 10 Things Your Corporate Culture Needs to Get Right

  3. Easing the Invisible Burdens of Collaboration

  4. Fall 2021 Issue

Already a member?
Not a member?
Sign up today
Member
Free

5 free articles per month, $6.95/article thereafter, free newsletter.

Subscribe
$75/Year

Unlimited digital content, quarterly magazine, free newsletter, entire archive.

Sign me up

What does it take to build a business case for sustainability?

Last spring, Jason Jay, sustainability expert at the MIT Sloan School of Management, spoke with the sustainability chiefs at Stonyfield and SAP to hear how both companies are approaching the problem of understanding product footprints.

Video of the 48-minute chat is now available in the MIT SMR archive.

Wood Turner, vice president of sustainability innovation at Stonyfield Farm, talks about the business pressures and aspirations that motivated the dairy company to calculate environmental impacts from all aspects of its production — from manufacturing and distribution to consumer use.

Peter Graf, chief sustainability officer at SAP, talks about the value of taking a “lifecycle approach” to analyzing environmental impact. “This is about increasing profitability today to use this product-level information to drive efficiencies in the value chain,” he says.

Read the Full Article

Create Account

Topics

Leading Sustainable Organizations

Corporate adoption of sustainable business practices is essential to a strong market environment and an enduring society. What does it mean to become a sustainable business and what steps must leaders take to integrate sustainability into their organization?
More in this series

Tags:

, , , ,

More Like This

Add a comment

You must to post a comment.

First time here? Sign up for a free account: Comment on articles and get access to many more articles.