Collaboration
The Collaborative Organization: How to Make Employee Networks Really Work
Once managers grasp the patterns of employee interactions, they can reduce network inefficiencies.
Marketing Strategy
Selling to Many Cultures — Within the U.S.
Too many companies do not effectively target growing ethnic and immigrant markets within the U.S.
Financial Management & Risk
Overheard at MIT: Why Economics Isn’t Like Physics
MIT Sloan’s Andrew Lo on the importance of analyzing the uncertainty levels of a business.
Financial Management & Risk
How to Manage Risk (After Risk Management Has Failed)
The authors make the case that a shift in risk management approaches is needed.
Marketing Strategy
When Should You Nickel-and-Dime Your Customers?
What’s smarter: To charge separately for extras — or to combine all charges into one total price?
Customers
Designing the Soft Side of Customer Service
Organizations need to value the “soft side” of customer management: emotions, trust and control.
Supply Chains & Logistics
Opportunism Knocks
There are five steps managers can take to protect their complex and vulnerable supply chains.
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
