Collaboration
The Collaborative Organization: How to Make Employee Networks Really Work
Once managers grasp the patterns of employee interactions, they can reduce network inefficiencies.
Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers and Robert J. Thomas
Climate Change
How Sustainability Fuels Design Innovation
Steven D. Eppinger, interviewed by Michael S. Hopkins
Marketing Strategy
Selling to Many Cultures — Within the U.S.
Too many companies do not effectively target growing ethnic and immigrant markets within the U.S.
Frank V. Cespedes and Michael Wong
Financial Management & Risk
Overheard at MIT: Why Economics Isn’t Like Physics
MIT Sloan’s Andrew Lo on the importance of analyzing the uncertainty levels of a business.
Martha E. Mangelsdorf
Financial Management & Risk
How to Manage Risk (After Risk Management Has Failed)
The authors make the case that a shift in risk management approaches is needed.
Adam Borison and Gregory Hamm
Marketing Strategy
When Should You Nickel-and-Dime Your Customers?
What’s smarter: To charge separately for extras — or to combine all charges into one total price?
Rebecca W. Hamilton, Joydeep Srivastava and Ajay Thomas Abraham
Analytics & Business Intelligence
10 Insights: A First Look at The New Intelligent Enterprise Survey
Michael S. Hopkins, Steve LaValle and Fred Balboni
Customers
Designing the Soft Side of Customer Service
Organizations need to value the “soft side” of customer management: emotions, trust and control.
Sriram Dasu and Richard B. Chase
Climate Change
How SAP Made the Business Case for Sustainability
Peter Graf, interviewed by Michael S. Hopkins
Supply Chains & Logistics
Opportunism Knocks
There are five steps managers can take to protect their complex and vulnerable supply chains.
Mark Vandenbosch and Stephen Sapp
Analytics & Business Intelligence
Are You Ready to Reengineer Your Decision Making?
Thomas H. Davenport, interviewed by Michael S. Hopkins
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Donna L. Hoffman and Marek Fodor
