Leadership Skills
Speaking in Tongues
You must tell your strategy story to reach four different audiences.
Marketing Strategy
Rethinking Consumer Boycotts
INTELLIGENCE: New developments, research and ideas in management
Marketing Strategy
So You Think You Know Your Brand?
A company must have a three-dimensional view of its brand.
Marketing Strategy
Merging the Brands and Branding the Merger
When one company acquires another, executives have 10 distinct options for the corporate rebranding.
Organizational Structure
Taking Cues From the Public Sector
Checks and balances, competitive elections and term limits could improve corporate oversight.
