Climate Change
How Gap Inc. Engaged With its Stakeholders
When the Gap decided to overhaul the way it interacted with critics, it launched a strategy of stakeholder engagement.
Marketing Strategy
The Big Difference a Penny Makes
Should you price a consumer product at a price that ends in 99 cents — or price it at a round dollar amount?
Business Models
How to Innovate When Platforms Won’t Stop Moving
What are the characteristics that can help guide companies through disruptive transitions?
Business Models
The Business Models Investors Prefer
Why have investors been so bullish on companies like Disney? It’s their business models.
Marketing Strategy
Can Marketing Lift Stock Prices?
A study found that certain marketing techniques can influence a company’s stock market valuation.
Quality & Service
What Really Happened to Toyota?
This article assesses root causes of the highly publicized recalls of Toyota vehicles in the U.S.
Customers
Why CRM Fails — and How to Fix It
Sophisticated relationship management resources alone won’t make customers more loyal.
Climate Change
Innovating in Uncertain Markets: 10 Lessons for Green Technologies
Lessons from the successes and failures of many emerging technologies offer a helpful guide in how adoption works.
New Product Development
How Quality Drives the Rise and Fall of High-Tech Products
While network effects do affect market share flows, quality prevails.
Marketing Strategy
Why Every Project Needs a Brand (and How to Create One)
Project leaders should frame projects the same way marketing managers frame branding efforts.
Innovation Strategy
Is Your Company Choosing the Best Innovation Ideas?
Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement.