Winter 2006

Volume 47, Issue #2

Winter 2006 Issue

Explore the full issue below.

January 01, 2006

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Table of Contents

Marketing Strategy

How Social-Cause Marketing Affects Consumer Perceptions

Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza

January 01, 2006

Supply Chains & Logistics

Successful Business Process Outsourcing

Lauren Keller Johnson

January 01, 2006

Marketing Strategy

Attractive By Association

When targeted promotions appeal to non-targeted customers.

Larry Yu

January 01, 2006

Global Strategy

Behind the Cost-Savings Advantage

Larry Yu

January 01, 2006

Culture

Is Strategy a Bad Word?

The frequent failure of strategy might lie in its very definition.

Cristian Mitreanu

January 01, 2006

When Manufacturers Go Retail

Kyle Cattani, Hans Sebastian Heese, Wendell Gilland and Jayashankar Swaminathan

January 01, 2006

Technology Innovation Strategy

Generating Premium Returns on Your IT Investments

Peter Weill and Sinan Aral

January 01, 2006

Leadership Skills

The Elements of a Clear Decision

Achieving a state of clarity is a necessary but not sufficient condition for making good decisions.

Luda Kopeikina

January 01, 2006

Talent Management

Improving Capabilities Through Industry Peer Networks

Stoyan V. Sgourev and Ezra W. Zuckerman

January 01, 2006

Marketing Strategy

Creating New Markets Through Service Innovation

Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader and Thomas Dotzel

January 01, 2006

Marketing Strategy

Taming the Volatile Sales Cycle

Robert B. Miller

January 01, 2006

Innovation Strategy

Capturing the Real Value of Innovation Tools

Stefan H. Thomke

January 01, 2006

Innovation Strategy

Four Keys to Managing Emergence

Ann Majchrzak, Dave Logan, Ron McCurdy and Mathias Kirchmer

January 01, 2006

Marketing Strategy

The Marketing Consequences of Competitor Lawsuits

Betsy D. Gelb and Darren Bush

January 01, 2006

Organizational Structure

The Art of Making Smart Big Moves

Paul Strebel and Anne-Valérie Ohlsson

January 01, 2006

Social Media

The Microeconomics of Customer Relationships

Fred Reichheld

January 01, 2006

Global Strategy

The Seven Disciplines for Venturing in China

Ajit Kambil, Victor Wei-Teh Long and Clarence Kwan

January 01, 2006

Innovation Strategy

Reducing the Risks of New Product Development

Susumu Ogawa and Frank T. Piller

January 01, 2006