Volume 47, Issue #2
Winter 2006 Issue
Reducing the Risks of New Product Development
Susumu Ogawa and Frank T. Piller
The Seven Disciplines for Venturing in China
Ajit Kambil, Victor Wei-Teh Long and Clarence Kwan
The Microeconomics of Customer Relationships
The Art of Making Smart Big Moves
Paul Strebel and Anne-Valérie Ohlsson
The Marketing Consequences of Competitor Lawsuits
Betsy D. Gelb and Darren Bush
Four Keys to Managing Emergence
Ann Majchrzak, Dave Logan, Ron McCurdy and Mathias Kirchmer
Capturing the Real Value of Innovation Tools
Stefan H. Thomke
Taming the Volatile Sales Cycle
Robert B. Miller
How Social-Cause Marketing Affects Consumer Perceptions
Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza
Improving Capabilities Through Industry Peer Networks
Stoyan V. Sgourev and Ezra W. Zuckerman
The Elements of a Clear Decision
Achieving a state of clarity is a necessary but not sufficient condition for making good decisions.
Technology Innovation Strategy
Generating Premium Returns on Your IT Investments
Peter Weill and Sinan Aral
When Manufacturers Go Retail
Kyle Cattani, Hans Sebastian Heese, Wendell Gilland and Jayashankar Swaminathan
Is Strategy a Bad Word?
The frequent failure of strategy might lie in its very definition.
Attractive By Association
When targeted promotions appeal to non-targeted customers.