Developing Strategy
What Strategy Is Not
Technology- or platform-driven strategy is a fast track to commoditization.
Business Development
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Culture
Institutionalizing Innovation
Success in innovation requires the ability to churn out successful growth businesses year after year.
Scott D. Anthony, Mark W. Johnson and Joseph V. Sinfield
How to Plan E-Business Initiatives in Established Companies
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.
Amit Basu and Steve Muylle
Marketing Strategy
Creating New Markets Through Service Innovation
Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader and Thomas Dotzel
IT Governance & Leadership
Beyond the Business Case: New Approaches to IT Investment
Jeanne W. Ross and Cynthia M. Beath
Developing Strategy
Tools for Strategy Development in Family Firms
Simulation tools can help business leaders with strategy and stewardship.
Nancy Drozdow and Vincent P. Carroll
Customers
Listening to the Customer — The Concept of a Service-Quality Information System
Leonard L. Berry and A. Parasuraman
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