Pairing neuroscience with design thinking can help companies innovate with greater precision.
Tools for companies and managers to rethink standard customer experience practices.
George Westerman and Ally MacDonald
This research report covers leading CX trends and offers expert advice for becoming a “CX Champion.”
MIT SMR Connections
Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.
A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.
A new tool for designing an analytics architecture can help marketers improve customer experience outcomes.
Raj Venkatesan and Kimberly A. Whitler
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.
New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.