- Research Feature
- Read Time: 16 min
Executives intent on exploiting AI to enhance processes or products tend to focus on having a strategy for AI. But creating strategy with AI can matter as much or even more. In a machine-learning era, enterprise strategy is defined by the KPIs that leaders choose to optimize —the measures organizations use to create value, accountability, and competitive advantage. AI can help determine what KPIs are measured, how they are measured, and how best to prioritize them.