Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
Market Strategy
Latest
Customers
Bed Bath & Bankruptcy: Lessons for Senior Leaders
Bed Bath & Beyond’s bankruptcy exposes the perils of focusing on financials at the expense of customer value creation.
Jonathan Knowles, Russell Baris, B. Tom Hunsaker, and Richard Ettenson
Organizational Behavior
The Best of This Week
Sustaining organizational culture beyond the office, creating value with opportunity marketplaces, and avoiding strategy hijacks.
The MIT SMR Editors
Executing Strategy
Don’t Let Your Strategy Be Hijacked
Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.
Carsten Lund Pedersen and Thomas Ritter
AI & Machine Learning
The Best of This Week
Sparking creative cultures, three lessons for smart leaders, and better job interviewing.
The MIT SMR Editors
Content Sponsored by Tata Consultancy Services
The New Era of Personalization
New competitors will require consumer packaged goods companies to engage directly with consumers.
Sudhakar Gudala, John R. Hauser, and Artem Timoshenko
Developing Strategy
Reframing the Future of Work
The real opportunity for organizations goes beyond doing more of the same labor faster and cheaper.
Jeff Schwartz, John Hagel III, Maggie Wooll, and Kelly Monahan
Corporate Social Responsibility
Amazon Raised Its Minimum Wage — Will Its Rivals Do the Same?
The MIT SMR Strategy Forum examines whether Amazon’s new $15 per hour minimum wage for workers will force rivals to follow suit.
Executing Strategy
A Better Way to Bring Science to Market
New markets for judgment bridge critical gaps between scientific breakthroughs and commercial markets.
Joshua S. Gans
Developing Strategy
The Advantages of Entering a Not-So-Hot Market
Hot markets are attractive — but investors and entrepreneurs may get better results elsewhere.
Martha E. Mangelsdorf
Leadership Skills
Is Your Company Ready to Operate as a Market?
Traditional hierarchies are giving way to market forms of organizing that will recast the role of management.
Rita Gunther McGrath
Data & Data Culture
How Time-to-Insight Is Driving Big Data Business Investment
A poll of Fortune 1000 executives shows that obtaining insights rapidly is the true value of Big Data.
Randy Bean
Developing Strategy
The Opportunity Paradox
How can managers best meet the challenge of capturing new growth opportunities?
Christopher B. Bingham, Nathan R. Furr and Kathleen M. Eisenhardt
Developing Strategy
What Every CEO Needs to Know About Nonmarket Strategy
In a global economy, sustained competitive advantage arises from tackling social, political and environmental issues as part of a corporate strategy.
David Bach and David Bruce Allen
Collaboration
How to Manage Outside Innovation
Should external innovators be organized in collaborative communities or competitive markets? The answer depends on three crucial issues.
Kevin J. Boudreau and Karim R. Lakhani
How to Plan E-Business Initiatives in Established Companies
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.
Amit Basu and Steve Muylle
Marketing Strategy
How Social-Cause Marketing Affects Consumer Perceptions
Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza
Developing Strategy
Strategy, Value Innovation, and the Knowledge Economy
W. Chan Kim and Renée Mauborgne
Financial Management & Risk
Risk Management in Financial Institutions
George S. Oldfield and Anthony M. Santomero
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