Strategically guarding against panic, passivity, and impulsivity can help companies cope with uncertainty.
Pharma’s existing model may be a liability in the race to develop drugs and vaccines to combat COVID-19.
Markus Scholz and N. Craig Smith
Unlikely collaborators are teaming up to provide higher-quality, lower-cost services.
Regina E. Herzlinger, interviewed by Steven C. DeMaio
Customers relationships evolve. Understanding how is the key to tailoring your CRM strategy.
Jonathan Z. Zhang, George F. Watson IV, and Robert W. Palmatier
Companies often struggle to establish and run university partnerships effectively.
Lars Frølund, Fiona Murray, and Max Riedel
Sustainability may mean partnering with government and NGOs — but each needs a different approach.
Christian Brum, Haiying Lin, Oana Branzei, Jonathan Doh, and Jorge Rivera
There are five options for structuring intellectual property partnerships, ranging from licensing to joint ventures.
David Michael, David J. Kappos and John Villasenor
For farmers, maintaining adequate water for their crops is a key challenge in a changing climate.
Naty Barak (Netafim), interviewed by Nina Kruschwitz
Universal Music surmounts challenges in one of the first industries to go digital.
Rob Wells (Universal Music Group), interviewed by Michael Fitzgerald
Companies can improve collaborations with universities by giving more thought to relationship structure.
Markus Perkmann and Ammon Salter
The Web has made it easier than ever to reconnect with long-lost professional colleagues. Does it pay to do so?
Daniel Z. Levin, Jorge Walter and J. Keith Murnighan
To extract the most business value from university research, companies need to follow seven rules.