Analytics & Business Intelligence
No Need for AI Unicorns: PepsiCo’s Colin Lenaghan
PepsiCo’s Colin Lenaghan discusses AI’s role in the company’s pricing strategy and ongoing digital transformation.
Pricing
Latest
Skills & Learning
The Best of This Week
Post-pandemic work arrangements, linking inclusion and organizational learning, and smarter pricing.
The MIT SMR Editors
Customers
Why Pricing Decisions Need More Than Management Intuition
Leaders can make smarter customer strategy decisions in turbulent times through sound economic and strategic thinking.
Daniel Deneffe and Herman Vantrappen
Data & Data Culture
This Crazy Wave We’re Riding: Walmart’s Prakhar Mehrotra on the Ups and Downs of AI
Walmart’s Prakhar Mehrotra discusses leading AI teams and workstreams in this episode of the Me, Myself, and AI podcast.
Sam Ransbotham and Shervin Khodabandeh
Culture
The False Choice Between Business and Ethics
Should there be a moral imperative to consider what’s fair when making a business transaction?
R. Edward Freeman and Bidhan (Bobby) L. Parmar
Data & Data Culture
Using Data Science to Avoid Global Pricing Chaos
Five steps to make sure your data and analytics efforts pay off in the long term.
Andrea Marron
Analytics & Business Intelligence
Master the Challenges of Multichannel Pricing
Retailers have new challenges in getting customers to accept different prices on different channels.
Walter Baker, Gadi BenMark, Manish Chopra, and Sajal Kohli
AI & Machine Learning
The New Frontier of Price Optimization
Identifying the optimal prices for products was once a time-consuming process. That’s changing.
David Simchi-Levi
Developing Strategy
What You Need to Know Before Starting a Platform Business
There’s probably never been a better time for platform businesses. But they aren’t easy to launch.
Richard Schmalensee and David S. Evans, interviewed by Martha E. Mangelsdorf
Analytics & Business Intelligence
Complexity’s Competitive Edge
IHG is obtaining a competitive advantage from applying advanced analytics to pricing and marketing.
Larry Seligman, Angela Galeziowski, and Dev Koushik (IHG), interviewed by Sam Ransbotham
Analytics & Business Intelligence
A New Vision for Personal Transportation
Smart data and mass customization have the potential to radically change the way trips are planned.
Wolfgang Gruel and Frank Piller
Marketing Strategy
How to Win a Price War
It’s possible for a company to win a price war by leveraging a specific set of strategic capabilities.
Patrick Reinmoeller
Marketing Strategy
Setting Prices Based on Customer Value
A look at three pricing strategies: cost-based pricing, competition-based pricing and customer value-based pricing.
Leslie Brokaw
Marketing Strategy
Is It Time to Rethink Your Pricing Strategy?
Almost any business can improve its pricing performance, if it broaches pricing in a structured way.
Andreas Hinterhuber and Stephan Liozu
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
V. Kumar and Bharath Rajan
Marketing Strategy
Should More Stores Charge Admission?
Warehouse stores like Sam’s Club and Costco charge customers a fee to shop there. Should more companies borrow the idea?
Leslie Brokaw
Global Strategy
Is It Time to Rethink Your Manufacturing Strategy?
For a decade, China was automatically the answer to many manufacturing questions. That’s changing.
David Simchi-Levi, James Paul Peruvankal, Narendra Mulani, Bill Read and John Ferreira
Marketing Strategy
The Big Difference a Penny Makes
Should you price a consumer product at a price that ends in 99 cents — or price it at a round dollar amount?
Martha E. Mangelsdorf
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