Pricing

When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.

Operators of platforms must balance market health and power dynamics in determining who sets prices.

PepsiCo’s Colin Lenaghan discusses AI’s role in the company’s pricing strategy and ongoing digital transformation.

Post-pandemic work arrangements, linking inclusion and organizational learning, and smarter pricing.

Leaders can make smarter customer strategy decisions in turbulent times through sound economic and strategic thinking.

Walmart’s Prakhar Mehrotra discusses leading AI teams and workstreams in this episode of the Me, Myself, and AI podcast.

Should there be a moral imperative to consider what’s fair when making a business transaction?

Five steps to make sure your data and analytics efforts pay off in the long term.

Retailers have new challenges in getting customers to accept different prices on different channels.

Identifying the optimal prices for products was once a time-consuming process. That’s changing.

There’s probably never been a better time for platform businesses. But they aren’t easy to launch.

IHG is obtaining a competitive advantage from applying advanced analytics to pricing and marketing.

Smart data and mass customization have the potential to radically change the way trips are planned.

It’s possible for a company to win a price war by leveraging a specific set of strategic capabilities.

A look at three pricing strategies: cost-based pricing, competition-based pricing and customer value-based pricing.

Almost any business can improve its pricing performance, if it broaches pricing in a structured way.

To gain from social coupons, businesses should craft deals carefully — without giving too much away.

Warehouse stores like Sam’s Club and Costco charge customers a fee to shop there. Should more companies borrow the idea?

For a decade, China was automatically the answer to many manufacturing questions. That’s changing.