The MIT SMR Strategy Forum examines whether privacy concerns limit the use of consumer data.
Apps that encourage users to share contact information expose companies to a huge security liability.
Bernadette Kamleitner, Vincent W. Mitchell, Andrew Stephen, and Ardi Kolah
Emotion-sensing technologies can lead to better decisions and alleviate stress — if privacy issues are addressed.
Eoin Whelan, Daniel McDuff, Rob Gleasure, and Jan vom Brocke
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Zheng Fang, Xueming Luo and Megan E. Keith
Transparency as a Competitive Advantage: Think Very Carefully About Communicating Your Data Sharing Initiatives
Will consumers start to resist data-sharing, or is it inevitable that we’re moving into a new era of diminished privacy?
Renee Boucher Ferguson
Managing consumer data courteously can be a way to build a good relationship with customers.
Avi Goldfarb and Catherine Tucker
There isn’t yet a common vocabulary for discussions around the ethical use of big data.