Privacy

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Casting the Dark Web in a New Light

  • Research Feature
  • Read Time: 17 min 

Cyberattacks are increasing in frequency, sophistication, and impact. Defending against them requires a new perspective on the attacks and the attackers. By applying a value chain lens to the problem, we can better understand the dark web as an ecosystem in which well-orchestrated attacks are assembled by entrepreneurs and supported by well-organized service offerings. This casts new light on the dark web and suggests more effective and proactive responses to cyberattacks.

Why Personalization Matters for Consumer Privacy

Many different factors determine how consumers balance data privacy against a desire for personalized products and services — age, geography, and education among them. Companies can help their customers feel more comfortable with the data collection needed for personalized service by understanding customer values and maintaining transparency and good communication when it comes to data collection.

The Digital Future of Strawberries

Technology may hold the answer to two of the knottiest problems faced by the U.S. economy — the shortage of farm labor and the excess of vehicle traffic. But there’s a flip side: It also enables surveillance so widespread and intrusive, companies can track even our heartbeats — and the data collected by these sensors is far from secure.

How Digital Trust Drives Culture Change

  • Frontiers

  • Research Highlight
  • Read Time: 10 min 

Beliefs and behaviors in today’s virtual world blur the definitions and boundaries of responsibility for data privacy, which is reshaping consumers’ expectations of protection. Organizations seeking to adapt their culture toward better digital trust face many challenges but can benefit from four activities in their journey toward better digital trust.

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Sponsor's Content | Data, Analytics, & AI: How Trust Delivers Value

  • MIT SMR Connections | Content Commissioned by SAS

New research by MIT SMR Connections and SAS shows that organizations with advanced use of analytics and AI are intentionally building a foundation of trust across three critical dimensions to gain value from these technologies. Those applying analytics that incorporate AI-based technologies are fostering trust in data quality, safeguarding data assets and customer privacy, and developing organizational cultures that trust data-driven decisions.

Your Customers May Be the Weakest Link in Your Data Privacy Defenses

  • Blog
  • Read Time: 5 min 

Many ethical, lawfully managed businesses have consumer data they aren’t legally authorized to possess, obtained from a surprising source: their customers, who inadvertently share the personal data of family, friends, and colleagues. And in the wake of the Cambridge Analytica scandal and the enactment of the EU’s General Data Protection Regulation, peer-dependent privacy is emerging as a critical consideration for businesses.

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Why APIs Should Be Regulated

Digital titans with access to large quantities of data are a challenge to competition. To maintain a competitive business environment, regulation focusing on both market and data dominance needs to be developed. Among the best tools for limiting companies’ influence: data audits.

How Emotion-Sensing Technology Can Reshape the Workplace

New emotion-sensing technologies can help employees make better decisions, improve concentration, alleviate stress, and adopt healthier and more productive work styles. But companies must address important privacy issues.

How We Sell Our Attention

  • Blog
  • Read Time: 1 min 

Efforts by advertisers to attract attention are not new. What’s different with the web, author Tim Wu says, is the extent to which individuals are willing to open their lives to advertisers and trade away their time and private information for having the world at their fingertips. This creates unprecedented opportunities for manipulation.

Delta’s Digital Black Swan

What’s happening this week at the intersection of management and technology: how to avoid digital black swans; partnering with early-stage startups; the trouble with wearables.

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How Effective Is Location-Targeted Mobile Advertising?

New research shows that mobile advertising targeted to consumers based on their locations can be effective. This is particularly the case with customers who have shown a high level of interest in the type of product being shown to them. Researchers also think that some users might simply need more time to evaluate the trustworthiness of an app or offer — suggesting that marketers might see delayed responses to location targeted mobile ads.

Transparency as a Competitive Advantage: Think Very Carefully About Communicating Your Data Sharing Initiatives

In the weeks following revelations that the U.S. National Security Agency’s domestic spying network taps the electronic and telephone communiqués of so many Americans, consumers have intensified their concerns about corporate complicity in government data snooping. That leads to the question: Are we at the beginning of a consumer backlash that will stymie data-sharing? Or is it inevitable that we’re moving into a new era of diminished privacy?

Why Managing Consumer Privacy Can Be an Opportunity

How many privacy policy updates does your credit card company send you each year? Companies often “manage privacy” and “keep consumers informed” by drafting their privacy policies as broadly as possible and consider their job done if they change the policy 10 times a year to fit with changing practices. However, managing privacy should not be seen by businesses as a burden. Instead, it can be a valuable way to generate and maintain a good relationship with your customers.

Image courtesy of Flickr user kk+.

Location Analytics: Bringing Geography Back

Remember geography lessons in school, painstakingly memorizing the longest rivers, cultures of various regions, the state capitals? For most of us, those lessons are in the past. But in the world of big data analytics, geography is making a comeback. The relatively new market of location analytics is expanding the uses of more traditional geographic information system (GIS) technology to include social, geographic, physical and emotional indicators that help organizations better predict trends

Showing 1-20 of 25