Product Strategy

Technology Innovation Strategy

Navigating the Technology Landscape of Innovation

Lee Fleming and Olav Sorenson

January 15, 2003

Executing Strategy

Mastering Strategic Movement at Palm

David B. Yoffie and Mary Kwak

October 15, 2001

Supply Chains & Logistics

Trade Promotion: Essential to Selling through Resellers

Kusum Ailawadi, Paul Farris and Ervin Shames

October 15, 1999

Innovation Strategy

Develop Profitable New Products with Target Costing

Robin Cooper and Regine Slagmulder

July 15, 1999

Executing Strategy

Strategic Supremacy through Disruption and Dominance

Richard A. D'Aveni

April 15, 1999

Project Management

Toyota’s Principles of Set-Based Concurrent Engineering

How Toyota’s product design and development process helps find the best solutions and develop successful products.

Durward K. Sobek II, Allen C. Ward and Jeffrey K. Liker

January 15, 1999

Crisis Management

Strategies to Turn Adversity into Profits

Allan Afuah

January 15, 1999

Executing Strategy

Planning for Product Platforms

David Robertson and Karl Ulrich

July 15, 1998

New Product Development

Successful Strategies for Product Rollovers

Corey Billington, Hau L. Lee and Christopher S. Tang

April 15, 1998

Marketing Strategy

Do Customer Loyalty Programs Really Work?

Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.

Grahame R. Dowling and Mark Uncles

July 15, 1997

New Product Development

Integrating the Fuzzy Front End of New Product Development

Anil Khurana and Stephen R. Rosenthal

January 15, 1997