Executing Strategy
How Would-Be Category Kings Become Commoners
“Category kings” make three common but avoidable mistakes that open the door to competitors.
Product Strategy
Latest
Business Models
Reviving High-Touch Business Models for the Social Distancing Era
Social distancing has renewed consumer interest in high-touch, full-service business models.
Matt Josefy
Business Models
How Legacy Businesses Can Compete in the Sharing Economy
How to harness sensor data to generate new value and revenue for traditional products and services.
Mohan Subramaniam and Mikolaj Jan Piskorski
IT Governance & Leadership
Evolving CIOs: The Customer Experience Priority
As the CIO function becomes more strategic, these executives focus on customer experience.
Stephen J. Andriole and Allison Ryder
Content sponsored by Tata Consultancy Services
Executive Viewpoint: Toward Digital Financial Inclusion
The world’s unbanked populations represent a compelling social need and a tremendous economic opportunity.
Chandra Mohan Malladi and Libby McDonald
Innovation Strategy
The Best of This Week
Adjusting business strategies and plotting comebacks in the face of uncertainty.
The MIT SMR Editors
Innovation Strategy
Three Proactive Response Strategies to COVID-19 Business Challenges
Amid pandemic-driven market changes, opportunities await organizations that proactively adjust their business strategies.
Michael Wade and Heidi Bjerkan
Digital Marketing
Dating Disruption — How Tinder Gamified an Industry
Tinder’s entrance into the dating app industry was a literal game changer.
Niloofar Abolfathi and Simone Santamaria
Collaboration
How Shared Responsibility Can Shape a Compelling Vision
High-performing teams feel a sense of shared responsibility for creating the world they envision.
Radhika Dutt
Marketing Strategy
Selling Solutions Isn’t Enough
B2B companies need to develop ways to help specific customers achieve better outcomes.
Hannah Grove, Kevin Sellers, Richard Ettenson, and Jonathan Knowles
Organizational Transformation
The Keys to Successful Digital Experimentation
While transformation may come from the top, employees with a flexible approach to experimentation may be what’s needed to make it happen.
Kimberly Lau (Atlantic Media Inc.), interviewed by Gerald C. Kane
New Product Development
Implement First, Ask Questions Later (or Not at All)
Competitive speed and cheaper apps spell the end to requirements gathering and testing for new tech.
Stephen J. Andriole
Collaboration
Cultivating a Culture of Cross-Functional Teaming and Learning at CarMax
For CarMax, digital business isn’t about the tech — it’s about the teams.
Shamim Mohammad (CarMax Inc.), interviewed by Gerald C. Kane and Anh Nguyen Phillips
Climate Change
The Changing Business Climate Is Causing Product Die-Offs
Sustainability is an evolutionary force that will weed out the products unfit for a sustainable future.
Gregory Unruh
Developing Strategy
The Key to Business Success: ‘Stringing Multiple Opportunities Together’
New research looks at the strategies executives use in capturing new growth opportunities.
Leslie Brokaw
Social Media
Audi Puts Its Future Into High (Tech) Gear
Audi wants customers to “trade up” cars as as easily they upgrade software.
Ricky Hudi (Audi), interviewed by Michael Fitzgerald
Supply Chains & Logistics
Trade Promotion: Essential to Selling through Resellers
Kusum Ailawadi, Paul Farris and Ervin Shames
New Product Development
Develop Profitable New Products with Target Costing
Robin Cooper and Regine Slagmulder
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