Companies can improve collaborations with universities by giving more thought to relationship structure.
The key to open innovation? Ensuring outside ideas reach the people best equipped to exploit them.
Eoin Whelan, Salvatore Parise, Jasper de Valk and Rick Aalbers
Marvin Odum (Shell Oil), interviewed by Michael S. Hopkins
Outsourcing complex product development work subjects companies to significant uncertainty.
Jason Amaral, Edward G. Anderson Jr. and Geoffrey G. Parker
Six practices can help companies implement licensing as part of an open innovation strategy.
Ulrich Lichtenthaler, Holger Ernst and James Conley
To extract the most business value from university research, companies need to follow seven rules.