Digital Marketing
Can You Really Let Employees Loose on Social Media?
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
Social Media
Latest
Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.
Gerald C. Kane
Digital Marketing
Be a Good Sport With Social Media
Two World Cup-related gaffes by international airlines offer lessons for social business.
Gerald C. Kane
Customers
Reimagining Customer Service at KLM Using Facebook and Twitter
For KLM, social business developed in response to an epic customer service crisis.
Martijn van der Zee (KLM), interviewed by Gerald C. Kane
Crisis Management
Leadership Lessons from the Boston Marathon Attack
The Boston Marathon bombing offers six lessons for crisis managers on using social media for communication.
Leslie Gaines-Ross and Peter Duda
Data & Data Culture
ComScore: The Art and Science of Big Data, From the Inside
A recent report by MIT CISR details how comScore organizes internally to create value from big data.
Renee Boucher Ferguson
Digital Marketing
Finding the Value in Social Business
A survey by MIT SMR and Deloitte shows companies starting to derive real value from social business.
Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips and David Kiron
Social Media
Can Social Business Make Employees Happier?
Social business can breed contentment among employees — but it doesn’t happen automatically.
By Robert Berkman
When Big Businesses Push the Start(up) Button
Nestlé defines big, traditional company, but it’s touching base with its inner startup.
Michael Fitzgerald
Social Media
Mayo Clinic Leads Social Conversations About Healthcare
A robust online presence helps the Mayo Clinic’s reputation as a source for health information.
Robert Berkman
Analytics & Business Intelligence
The Pitfalls of Using Online and Social Data in Big Data Analysis
Social media platforms offer a biased representation of the data based on societal factors.
Renee Boucher Ferguson
Collaboration
Social Business: Shifting Out of First Gear
The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.
David Kiron, Doug Palmer, Anh Nguyen Phillips, Robert Berkman
Digital Marketing
Valuing Influentials Means More than Just Counting Connections
Influentials who provide sole influence over consumers are the most valuable to companies.
Robert Berkman
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Arvind Malhotra, Claudia Kubowicz Malhotra and Alan See
Digital Marketing
Turning Facebook Fans into Product Endorsers
How companies can find their most influential online customers and enlist them to help promote their brands.
V. Kumar (Georgia State University), interviewed by Robert Berkman
Chief Marketing Officers See True Value in Social Media
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
V. Kumar and Rohan Mirchandani
Social Media
The Key to Social Media Success Within Organizations
What determines whether or not an internal social media initiative brings business benefits?
Quy Huy and Andrew Shipilov
