Stakeholders

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The Social Responsibility of Business Is to Create Value for Stakeholders

  • Blog
  • Read Time: 6 min 

The old story of business says that maximizing shareholder profit is goal number one. The new story says that shareholders matter, but not more than other stakeholders — which include customers, suppliers, employees, other financiers, and the communities in which companies operate.

Building Lasting Collaborations With Government and NGOs

Integrating sustainability into company operations often means partnering with government agencies as well as nonprofits. For new businesses, two important points to keep in mind are that (1) it’s never too early to start, and (2) the collaborative approaches for each partnership may not be the same.

The New Rules For Crisis Management

Digital media have produced an explosion of nontraditional news outlets. When a crisis arises, managers must be aware of media controlled by various stakeholder groups, which may have significant influence on how the crisis evolves. Failure to recognize the power of stakeholder-controlled media has significantly affected the outcomes of past corporate crises. Companies need to know how stakeholders gained this power, how they use it, and what to do about it.

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The Board That Embraced Stakeholders Beyond Shareholders

Few companies have come right out and said that they serve stakeholders beyond their shareholders. But in 2015, the board of Sweden’s Atlas Copco set the bar for sustainability by including a statement of materiality and significant audiences in its annual report. Atlas Copco’s Statement shows how a company’s board can protect managers in the face of pressure from short-term investors so they can make the long-term decisions necessary for a sustainable strategy.

How Collaboration Advances Your Sustainability Efforts

In a webinar recorded in January 2015, the speakers present findings from the recent global study they co-authored, “Joining Forces: Collaboration and Leadership for Sustainability.” The study, by MIT Sloan Management Review, The Boston Consulting Group and the United Nations Global Compact, shows that a growing number of companies are turning to collaborations — with suppliers, NGOs, industry alliances, governments and even competitors — to become more sustainable. The research found that companies are realizing that they can’t make the necessary impact acting alone.

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