Digital Marketing

The retailer’s experiments in immersive commerce offer marketing leaders lessons on reaching a new set of consumers.

Recent research shows that social media influencers with small audiences can deliver big payoffs for brands.

Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.

Savvy companies recognize that, with their support, employee-creators could become their best social media assets.

New research shows where marketers are seeing gains from AI and how to speed up payoffs.

On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.

What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.

Consumers and top brands are cocreating campaigns using generative AI tools. Are you ready to manage the opportunity?

Transformation success requires moving beyond “digital IQ” by linking employee ability to performance outcomes.

Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.

L’Oréal’s Stéphane Lannuzel discusses artificial intelligence’s role in technology innovation in the beauty industry.

Starbucks’s former CTO discusses AI’s role in the company’s digital transformation on the Me, Myself, and AI podcast.

Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.

Brightcove CMO Jennifer Griffin Smith discusses using video as an innovative tool for marketing.

Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.

Executive Conversation: TCS and Travelport executives discuss a new era for the travel industry.

To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.

For competitive advantage, embrace digital marketing, a Google-sponsored Forrester survey advises.

Home Depot’s Huiming Qu discusses how the home improvement retailer leverages AI to improve the customer experience.

Amit Shah, president of 1-800-Flowers, explains why lifelong learners are the best technical talent.