Digital Marketing
Dating Disruption — How Tinder Gamified an Industry
Tinder’s entrance into the dating app industry was a literal game changer.
Tinder’s entrance into the dating app industry was a literal game changer.
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
New competitors will require consumer packaged goods companies to engage directly with consumers.
Consumer behavior holds the key to online retail success.
Lessons from technology marketing industry leaders in the digital era.
A look at the downside of user-friendly platforms, the dark web, and more.
Brands must focus on what their customers have in common — not what makes them different.
Are the benefits of data sharing with platforms worth the long-term price?
Online and off-line customer conversations about your brand require separate marketing strategies.
An industry executive and a scholar discuss how AI-based tools can transform the retail business.
Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.
Are you on the path toward strong KPI alignment? Take this self-assessment to uncover challenges and opportunities based on your score.
Apps that encourage users to share contact information expose companies to a huge security liability.
To reach millennials, companies are turning to social media micro-influencers as brand ambassadors.
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Sports analytics leaders are now using data to understand fans as well as they know their players.
How do we prevent bad actors from using social media platforms to manipulate the public?