Digital Marketing

The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.

Retailers need to understand how website features and advances in AI affect consumer behavior.

A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.

Marketers need a holistic data and analytics approach to deliver personalized customer experiences.

Online product recommendation networks can spread demand from one product to another.

Online personalization algorithms are leading many content viewers to narrower choices.

A curated excerpt from Tap by Anindya Ghose.

Thanks to technologies like 3-D printing, a new supply chain model is emerging.

Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.

March 21 and 22, MIT SMR is opening its website to one and all, offering free and unlimited access.

Why hasn’t the proliferation of social media resulted in long-lasting social and business change?

Internet-enabled mobile devices have fundamentally changed marketing — and personal privacy.

Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.

For companies, the social media behavior of employees represents both an opportunity and a risk.

To calculate ROI accurately, you need to estimate the fraction of profits attributable to the investment.

Should marketers subtract the cost of acquiring a customer before assessing that customer’s lifetime value (CLV)?

Social media strategy shouldn’t be seen as the driver of value difference between a company’s fans and nonfans.

Although the simplicity of net promoter score is appealing, the metric has limited support from academics.

Market share is a hugely popular metric. But is it really useful?

Social media provides a game-changing opportunity to support innovation and new product development.