Brightcove CMO Jennifer Griffin Smith discusses using video as an innovative tool for marketing.
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
A new Boston Consulting Group study says brand marketing is increasingly critical for B2B success.
MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.
As consumers purchase access to goods rather than the goods themselves, their connections to brands will change.
Carey K. Morewedge
Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues.
Kimberly A. Whitler
College students will want online learning options even after the pandemic ends, a new survey says.
New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.
Jonathan Z. Zhang
Executive Conversation: TCS and Travelport executives discuss a new era for the travel industry.
Sowmya Rajagopalan and Bates Turpen
Front-line employees are uniquely aware of the early symptoms of coming change. Management should heed their insights.
Carsten Lund Pedersen
To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.