Marketing

Much of the fashion industry trades on a culture of disposability. It’s not sustainable, and retail norms must change.

A new Boston Consulting Group study says brand marketing is increasingly critical for B2B success.

MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.

Reimagining dense office spaces, evolving brand relationships, and accelerating ideation with prototyping tools.

As consumers purchase access to goods rather than the goods themselves, their connections to brands will change.

Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues.

To address algorithms’ potential harm, companies must be willing to focus on users and rethink their business models.

Value-based selling can boost competitiveness but works best when vendors take one of three approaches.

College students will want online learning options even after the pandemic ends, a new survey says.

In-store technology promises a better customer experience — and fuel for improved retail analytics.

New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.

Executive Conversation: TCS and Travelport executives discuss a new era for the travel industry.

Front-line employees are uniquely aware of the early symptoms of coming change. Management should heed their insights.

To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.

Retailers must explore new revenue streams, monetize existing assets, and embrace a consumer-to-business mentality.

For competitive advantage, embrace digital marketing, a Google-sponsored Forrester survey advises.

Negative factors like leadership failure and dissatisfaction aren’t the only reasons for CMO turnover.

Digital inclusion to help solve grand challenges, meaningful support for Pride Month, and reimagined workspaces.

To meaningfully support Pride, companies need to focus on employees, customers, and the community.

Businesses that pledged to support racial equity in 2020 must maintain their commitments to effecting change.