Marketing Strategy
Why Text-to-Image AI Requires a New Branding Mindset
Consumers and top brands are cocreating campaigns using generative AI tools. Are you ready to manage the opportunity?
Artificial Intelligence
Latest
New Product Development
Entrepreneurial AI in the Enterprise: LG Nova’s Shilpa Prasad
On the Me, Myself, and AI podcast, LG Nova entrepreneur in residence Shilpa Prasad discusses startups innovating with AI.
Sam Ransbotham and Shervin Khodabandeh
Financial Management & Risk
Is Your Organization Investing Enough in Responsible AI? ‘Probably Not,’ Says Our Data
A panel of artificial intelligence experts weighs in on whether organizations are adequately investing in responsible AI.
David Kiron and Steven Mills
New Product Development
Fueling Interdisciplinary Innovation With AI: Volvo’s Anders Sjögren
On the Me, Myself, and AI podcast, Volvo’s Anders Sjögren explains artificial intelligence’s use in car manufacturing.
Sam Ransbotham and Shervin Khodabandeh
AI & Machine Learning
How ChatGPT Can and Can’t Help Managers Design Better Job Roles
Research finds that managers who want to create better job roles can use an effective new assistant: ChatGPT.
Fangfang Zhang and Sharon K. Parker
Talent Management
Thorny Talent and AI Challenges Now: 5 Experts Speak
Management experts share advice for leaders on talent and AI challenges in this video.
Laurianne McLaughlin
IT Governance & Leadership
Managing RAI Requires a Central Team
A panel of experts weighs in on whether oversight of responsible AI should be entrusted to a single business function.
David Kiron and Steven Mills
Talent Management
AI Unlocks New Power for Employees: Are HR Leaders Ready?
HR teams must prepare for generative AI’s effects on workers’ job roles, training, and access to information.
Josh Bersin
Leading Change
Leading AI Is Still Leading
MIT Sloan Management Review’s fall 2023 issue includes a look at what it takes to lead artificial intelligence efforts.
Abbie Lundberg
Analytics & Business Intelligence
Strategic Alignment With AI and Smart KPIs
When organizations create forward-looking smart KPIs with AI, they see increased strategic alignment.
David Kiron, Michael Schrage, François Candelon, Shervin Khodabandeh, and Michael Chu
IT Governance & Leadership
Generative AI at Mastercard: Governance Takes Center Stage
Even with its deep AI experience, Mastercard is feeling its way toward how it uses generative AI.
Thomas H. Davenport and Randy Bean
AI & Machine Learning
Using Federated Machine Learning to Overcome the AI Scale Disadvantage
FedML technology could help smaller companies train their machine learning models on larger, decentralized data sets.
Yannick Bammens and Paul Hünermund
Talent Management
The 10 Most Popular Articles in 2023 (So Far)
Explore MIT Sloan Management Review’s top 10 most popular articles of the year so far.
MIT SMR Editors
IT Governance & Leadership
Building Robust RAI Programs as Third-Party AI Tools Proliferate
The 2023 MIT SMR-BCG responsible AI report finds that third-party AI tools pose increasing risks for organizations.
Elizabeth M. Renieris, David Kiron, and Steven Mills
AI & Machine Learning
The Impact of Generative AI on Hollywood and Entertainment
New AI tools can produce text, audio, and images. What does that mean for creative professionals? Two experts weigh in.
Thomas H. Davenport and Randy Bean
AI & Machine Learning
What, Me Worry?
MIT Sloan Management Review’s summer 2023 issue includes a look at the risks and potential rewards of generative AI.
Elizabeth Heichler
Disruption
Our Guide to the Summer 2023 Issue
The summer 2023 issue of MIT Sloan Management Review examines risk, disruption, AI, finance strategy, and equity.
MIT Sloan Management Review
Disruption
How Professional Services Firms Dodged Disruption
Professional services firms with longevity hold lessons for others working to survive disruptions in turbulent markets.
Julian Birkinshaw and David Lancefield
Innovation Strategy
Three Lessons From Chatting About Strategy With ChatGPT
Two business strategists explore ChatGPT’s capacity for generating new ideas and strategies — and where it falls short.
Christian Stadler and Martin Reeves
Technology Implementation
Don’t Get Distracted by the Hype Around Generative AI
Hype around generative AI tools like ChatGPT impede business leaders’ ability to make well-informed technology choices.