Global Operations

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MIT Sloan Management Review Launches Chinese Edition

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MIT SMR has launched a Chinese edition of its magazine and website, in partnership with local publishing firm Shanghai Li Han Technology Information Management Co. Ltd. Building on MIT SMR’s English language content, translated into Simplified Chinese, the publication will be enhanced by localized content relevant to business leaders and academics in China. The Chinese edition will bring MIT SMR’s premier content to the Chinese management and business community.

Image courtesy of Flickr user LunaWeb.
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Is Digital Advertising a New Form of Market Manipulation?

Social networking and digital advertising are colliding at a dizzying rate. Facebook, which has over 1 billion users, is launching video ads. Twitter, with more than 200 million users, just bought MoPub, a digital advertising platform that essentially creates an ad space that is sold and delivered every time a user views a page. What does this all mean for the relationship between businesses and consumers? The short answer: Market manipulation.

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Developing Tomorrow’s Global Leaders

Human resources executives say that the next generation of global executives will be more diverse. But by diverse, they don’t just mean having variations in age, nationality and gender. They believe that top leadership groups in the future will be characterized by people with greater diversity of experience and “thought styles.” HR executives also believe that next-generation leaders will be working more collectively.

Image courtesy of Nestle.

On the Rocky Road to Strong Global Culture

Companies often approach the process of developing a global culture as a one-way process dominated by corporate headquarters, exemplified by common terms such as “cultural transfer” “and “culture dissemination.” Also, core values often originate at corporate headquarters and fail to reflect and incorporate diverse cultural influences. This approach breeds skepticism about global culture among overseas employees, who may perceive headquarters’ core values as ethnocentric and parochial.

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Debating Offshoring’s Impact

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Too often, discussions of contemporary economic issues end up either overly simplified for popular consumption -- or too jargony and technical to be followed by anyone but economists. A new book, Offshoring of American Jobs: What Response from U.S.

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Confidence, Tricked

Since 2007, as banks took successive writedowns related to deteriorating mortgage-backed securities, the conventional wisdom was that we were facing a crisis of bank solvency triggered by falling housing prices and magnified by leverage.

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The Outsourcing Compulsion

The conventional wisdom in government, academia and much of industry is that companies are choosing to close their costly domestic operations in favor of better prospects and profits in other countries. While it is certainly true that U.S.

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The New Practice of Global Product Development

Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks may help unlock practices with which managers can deploy well-coordinated global product development strategies.

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The Myth of Globalization?

A series of surveys by Alan Rugman, professor of international business at the Kelley School of Business, Indiana University, and senior research fellow in strategic management at Templeton College, Oxford, suggest that only a small proportion of the largest companies that call themselves multinational have an effective global presence.

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The Japanese Juggernaut Rolls On

Plus ça change, plus c’est la même chose. — French expressionThey don’t make much money, but they sure make a lot of stuff. — Down East Maine expressionRumors of my demise have been much exaggerated. —Mark TwainAfter years of observing U.S. industry under siege from foreign competitors, U.S.

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