Global

Featured Global Business Articles

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Engaging With Startups in Emerging Markets

Partnering with emerging-market startups is easier if four key factors can be addressed.

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Harnessing the Best of Globalization

Companies entering global markets should identify an approach that best suits their business model.

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A Fresh Take on Supply Chain Innovation

For PepsiCo, entering the natural beverage market meant developing new risk management practices.

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Global Business and Local Communities

Strategies for Business Resilience

September 20, 2016 | Gregory Unruh

Companies can continue creating value in the face of disasters, both natural and man-made, when they develop community resilience strategies.

Emerging Markets

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The New Mission for Multinationals

Across a broad swath of industries, multinationals are losing ground in emerging markets to local players.

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Innovation Lessons From China

China is becoming the best place to learn how to make ideas commercially viable.

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Global Supply Chains

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Customer Relationships in Global Businesses

Reading Global Clients’ Signals

March 4, 2014 | Peter A. Gloor and Gianni Giacomelli

How can geographically distributed companies monitor large clients’ attitudes about their services? Traditional customer satisfaction surveys can lack sufficient timeliness and detail. But taking a big data approach to analyzing collaborations lets companies gain valuable and timely insights into client satisfaction. Examining the structural properties of email communication patterns and correlating them with external performance metrics can offer managers helpful insights.

Intellectual Property

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Developing Effective Intellectual Property Partnerships

There are five options for structuring intellectual property partnerships, ranging from licensing to joint ventures.

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Navigating the Patent Minefield Through Consortia

Tech consortia help reduce patent risk, but managers must weigh the pros and cons for innovation.

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Protecting Intellectual Property in China

Companies doing business in China need to manage their intellectual property vulnerabilities proactively.

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The Case for Standard Measures of Patent Quality

The current approach to measuring patent quality is not serving the world’s patent systems.