For the past six years, MIT Sloan Management Review has asked managers to what degree analytics creates competitive advantage for their companies. The newest annual report, released in March 2016, concludes that while analytics has now become a mainstream idea, it is still not a mainstream practice.

The 2016 report, “Beyond the Hype: The Hard Work Behind Analytics Success,” finds that organizations achieving the greatest benefits from analytics have figured out how to ensure that the right data is being captured. They also have figured out how to blend information and experience in making decisions.

In a free webinar, broadcast on Thursday, March 17, 2016, the authors of the report shared findings and insights from their research into why competitive advantage from analytics is declining and what companies are doing about it. The presentation was followed by a Q&A session with the speakers.