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In the age of big data and AI, building strong advanced analytics capabilities is a strategic imperative for companies. But advanced analytics talent is hard to find, even in the cities that have the most of it. For companies operating outside of the centers of tech gravity — university-fed cities like San Francisco and Beijing — filling machine-learning or analytics posts can be a challenge, but it’s one that forward-thinking companies are meeting with a mix of creative approaches.
Among U.S. technology workers, there’s a clear preference for jobs in cities with strong technology hubs and at companies with well-established track records in analytics. Recent Bain & Company research shows this tendency of advanced analytics talent to cluster in big cities is actually a global phenomenon. (See “Advanced Analytics Talent Clusters in Major Cities.”) In the U.S., 10% of the pool of advanced analytics talent sits in greater metropolitan New York City, and 14% is in the San Francisco Bay area. Similarly, more than a quarter of India’s advanced analytics talent pool is located in Bangalore, with another 13% in Delhi. And the concentration is even more pronounced in China, where two cities — Shanghai and Beijing — account for fully half of the country’s analytics talent.
So, what actions can organizations outside of these power centers take?
Create Dedicated Outposts Within Tech Hubs
One traditional approach is to establish dedicated centers of analytics excellence within these tech hubs. One large retailer, for example, has established labs in Silicon Valley and Bangalore, in addition to a team at headquarters that includes the company’s chief digital officer. Though talent is expensive in the hypercompetitive Bay Area, the company’s management has concluded it would be too difficult to build enough scale elsewhere, so their most sophisticated advanced analytics professionals, especially in data science, are located there. In Bangalore, a less-competitive and less-expensive market than Silicon Valley, the company taps into skilled local technologists. The analytics team at headquarters focuses on applying technology and building the company’s technology systems. In all three locations, business partners work alongside the technologists, coordinating with their counterparts in the other offices.