Frontiers

Exploring the Digital Future of Management

Today on the Frontiers of Management

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How Banks Can Lead the Shift to AI-First

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Lucas du Croo de Jongh et al.

Banks need a clear AI strategy to get digital transformation right.

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The Hidden Side Effects of Recommendation Systems

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Gediminas Adomavicius et al.

Recommendation algorithms don’t just reflect consumer preferences — they also shape them.

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Improving Your Bottom Line With Cybersecurity

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Matthew Doan

Properly orchestrated, cybersecurity can reduce costs and increase revenue.

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Social Media

Twitter Is Not the Echo Chamber We Think It Is

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October 22, 2018 | Jesse Shore, Jiye Baek, and Chrysanthos Dellarocas

The popular perception of Twitter as a social media “echo chamber,” where people only receive and retweet opinions that match their own, does not reflect the data about users’ actual engagement. The average Twitter user propagates more mainstream content and follows a diverse group of users — and this has implications for social media marketing.

Emerging Technologies

SCI FI like Composition

There’s Always a Time Lag (With a Price Tag)

Amit S. Mukherjee

In the growth of artificial intelligence, technology is changing faster than society can keep up.

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Is Your Security Team Built for the Cloud and Edge Computing Era?

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Nick Lippis

Cybersecurity can no longer be an add-on — companies must invest in future-proofing their systems.

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Navigating the Next Wave of Blockchain Innovation: Smart Contracts

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Lin William Cong, interviewed by Frieda Klotz

Smart contracts using blockchain enable faster, more secure digital agreements.

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Wanted: Trustworthy Bots

Can We Solve AI’s ‘Trust Problem’?

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November 2, 2018 | Thomas H. Davenport

Many people don’t trust decisions, answers, or recommendations from artificial intelligence. To address that problem, makers of AI applications and systems should stop overpromising, be more transparent about how systems are used, and consider third-party certification.

Managing Digital Change

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Customer-Centric Digital Business

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How Should Companies Talk to Customers Online?

Brent McFerran et al.

Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots and service platforms can make a significant difference in customer satisfaction.

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