Marketing Strategy
Finding Applications for Technologies Beyond the Core Business
Many companies overlook the potential of new applications for products they have sold for years.
This issue features one of our popular strategic agility articles and a special focus on sustainability in business.
Many companies overlook the potential of new applications for products they have sold for years.
Mature companies often lack the vision and the commitment to fully commit to new technologies.
Legacy offline stores and online retailers are each finding their way to a new kind of shopping experience: the showroom.
For many leaders, the allure of best practices is strong and their expectations for results are unrealistic.
Building a sophisticated online user community a begins with a smart approach to seeding it with expert knowledge.
Companies can improve productivity by tapping into free digital goods and paying their own employees to contribute.
New technology-driven business models are undercutting the traditional advantages of economies of scale.
Emotion-sensing technologies can lead to better decisions and alleviate stress — if privacy issues are addressed.
The number of women on corporate boards has risen substantially over the past decade, but the growth rate is slowing. Why?
For digital success, CIOs must oversee all of IT, collaborating with marketers and business units.
Business leaders must partner with policy-makers to improve disaster preparedness and resilience.
It’s not smart to base any part of your strategy on what you see in the rear-view mirror.
There are many good reasons why companies should comply with TCFD disclosure recommendations.
When it comes to digital transformation, digital is not the answer. Transformation is.
Organizations need decision makers with central (and internalized) moral identities.
The transportation industry faces fundamental disruption as vehicle ownership yields to on-demand mobility.
How can leaders translate strategic complexity into simple and flexible guidelines that get results?
Disrupting the status quo is often valuable, but taken too far, it can lead to ethical crises.
Companies should be more forthcoming about long-term value-creation strategies when communicating with investors.
Leaders must move beyond managing their own firms to become active influencers within broader systems.