How to Plan E-Business Initiatives in Established Companies
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.
Amit Basu and Steve Muylle
Innovation Strategy
Breakthroughs and the ‘Long Tail’ of Innovation
To understand how breakthroughs in creativity occur, managers must understand how most collaborations work.
Lee Fleming
Technology Implementation
The Trouble With Enterprise Software
Has enterprise software become too complex to be effective?
Cynthia Rettig
Business Models
The Four Models of Corporate Entrepreneurship
Companies have four ways of building businesses from within their organizations. Each approach provides certain benefits — and raises specific challenges.
Robert C. Wolcott and Michael J. Lippitz
Innovation Strategy
Strategic Innovation at the Base of the Pyramid
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
Jamie Anderson and Costas Markides
Marketing Strategy
Measuring Brand Health to Improve Top-Line Growth
Julie Dexter Berg, John M. Matthews and Constance M. O”Hare
Marketing Strategy
When Consumers Go to Extremes
Consumer preference is determined by how their options are presented.
Larry Yu
Customers
The Quality Effect on Word of Mouth
Consumer dissatisfaction can be far more potent than satisfaction.
Larry Yu
Boards & Corporate Governance
Examining Classified Boards
The expectations aren’t being met.
David Wagner
Marketing Strategy
Discounting Do’s and Don’ts
Recent evidence shows that some discounts and sales can be detrimental.
Jeffrey M. Stibel
Leadership Skills
Leadership in a Liquid World
Solid principles for navigating the 21st century.