


Spring 1997 Issue
SPRING 1997 VOL. 38 · NO. 3 Strategic Innovation How can a company successfully attack an established market leader? How can it find new ways to compete that everyone else has missed? By breaking the rules of the game in its industry to find new sources of innovation, says this author. In a study of […]


Innovation Strategy
Strategic Innovation
Companies can successfully challenge industry leaders even without radical technological innovation.
Constantinos Markides

IT Governance & Leadership
Management by Maxim: How Business and IT Managers Can Create IT Infrastructures
Marianne Broadbent and Peter Weill

Customers
Listening to the Customer — The Concept of a Service-Quality Information System
Leonard L. Berry and A. Parasuraman

Business Models
A Stakeholder Approach to Strategic Performance Measurement
Anthony A. Atkinson, John H. Waterhouse and Robert B. Wells


Supply Chains & Logistics
The Bullwhip Effect in Supply Chains
Distorted information along a supply chain can lead to tremendous inefficiencies. How can companies mitigate them?