Marketing Strategy
Do-It-Yourself Brand Creation
What happens when user communities—connected by the Internet—start to create their own brands?
Innovation Strategy
Motivated to Innovate
R&D employees who find intellectual challenge motivating tend to be more productive.
Innovation Strategy
The Power of a Mobilized Community
A new book highlights the role of communities in the diffusion of radical innovations.
Developing Strategy
Nature’s Rules
The rules of nature can help you succeed in adversity, but they can also steer you wrong.