Spring 2010 Issue
What Every CEO Needs to Know About Nonmarket Strategy
In a global economy, sustained competitive advantage arises from tackling social, political and environmental issues as part of a corporate strategy.
David Bach and David Bruce Allen
Is Your Company As Customer-Focused As You Think?
Managers can gauge their company’s customer focus by posing a set of five specific questions.
Patrick Barwise and Seán Meehan
Learning When to Stop Momentum
Teams that fight wildfires have much to teach business managers about preventing complex and dynamic problems from spiraling out of control.
Michelle A. Barton And Kathleen M. Sutcliffe
Giving Consumers License to Enjoy Luxury
Research suggests that people will spend more freely if you first help them feel more virtuous.
Uzma Khan, Ravi Dhar and Svenja Schmidt
Are You ‘Pushing’ in a ‘Pull’ World?
A new book argues that companies need to adapt to a fundamental change in business.
Alden M. Hayashi
A Business Plan? Or a Journey to Plan B?
From Apple to Twitter, some of the most successful businesses are not what their inventors originally envisioned.
John Mullins and Randy Komisar
The Compliant Customer
The Digital Natives, and You
Michael S. Hopkins
Innovation Strategies Combined
Some approaches to achieving innovation work well together — but some don’t.
Frank T. Rothaermel and Andrew M. Hess
Can Product Returns Make You Money?
J. Andrew Petersen and V. Kumar
How to Manage Alliances Better Than One at a Time
Systematizing the analysis process should produce more gain and less pain when forming strategic partnerships.
Ulrich Wassmer, Pierre Dussauge and Marcel Planellas
Online Reputation Systems: How to Design One That Does What You Need
The Collective Intelligence Genome
Large, loosely organized groups of people can work together electronically in surprisingly effective ways.