Marketing Strategy
Selling Solutions Isn’t Enough
B2B companies need to develop ways to help specific customers achieve better outcomes.
B2B companies need to develop ways to help specific customers achieve better outcomes.
Retailers can boost profits and prevent abuse by tailoring their return policies with analytics.
Large-scale misconduct starts small, so prevention should focus on how employees make decisions.
Foreign companies must retool their R&D strategies to keep pace with newly innovative Chinese enterprises.
Knowledge embedded in today’s production and design tools is a powerful force that is leveling the global technology playing field.
A recent study found 6 distinct profiles of leadership based on the query, “Whom do they serve?”
Companies seeking tech alliances to stay competitive may benefit from an adaptive ecosystem model.
HR’s move away from traditional performance reviews is a mistake that will backfire.
Many companies overlook the potential of new applications for products they have sold for years.
Mature companies often lack the vision and the commitment to fully commit to new technologies.
Legacy offline stores and online retailers are each finding their way to a new kind of shopping experience: the showroom.
What happens when a large, established bank decides to adopt agile as a management model?
Research finds that the right kind of hierarchy can help teams be better innovators and learners.
It’s possible to organize work in ways that achieve both agility and efficiency – if you know how.
Many successful companies today leverage business model scalability to achieve profitable growth.
Companies often struggle to establish and run university partnerships effectively.
Alternative financial metrics have become increasingly ubiquitous and more detached from reality.
Many manufacturers can benefit from sharing process innovations rather than keeping them secret.
How can leaders translate strategic complexity into simple and flexible guidelines that get results?
Improving a company’s measurement of innovation requires a holistic view of its innovation process.