Research Feature

A rigorous process for navigating strategic decisions can mitigate errors and improve judgment.

Health care consumers are contributing their skills, money, and time to develop effective solutions.

If your industry faces disruption, first diagnose the volatility. Then act preemptively to disrupt your own career.

Thousands of emerging innovators in China pose a threat to established multinationals.

To bolster innovation, use a growth-affirming innovation narrative supported by four proven levers.

In the consumer goods industry, small R&D bets often outperform big ones.

Online and off-line customer conversations about your brand require separate marketing strategies.

Organizations can innovate to address environmental and social problems — but they need to build the right culture.

The true story behind Twitter’s success belies the conventional wisdom of social networks.

Strong multi-business companies are defying expectations in three ways.

B2B companies can seize new sales by charging for services they’ve been giving away.

Blockchain is poised to help media and entertainment companies rethink their business models and monetize value.

Organizations need to focus on how blockchain can be used to support their unique strategies.

How organizations can improve task flow and prevent overload.

Credibility hinges on perceptions of competence and trustworthiness, drawn from specific behaviors.

Before your next large-scale product launch, try leveraging uncertainty for competitive advantage.

B2B companies need to develop ways to help specific customers achieve better outcomes.

Retailers can boost profits and prevent abuse by tailoring their return policies with analytics.

Large-scale misconduct starts small, so prevention should focus on how employees make decisions.

Foreign companies must retool their R&D strategies to keep pace with newly innovative Chinese enterprises.