Opinion & Analysis

When consumers feel that their choices are restricted, many respond by leaving the market leader.

To decide whether to pursue a global strategy, you need to examine industry dynamics.

Should you price a consumer product at a price that ends in 99 cents — or price it at a round dollar amount?

Research confirms that you’ll be less productive if your attention is spread too thin.

Too many companies do not effectively target growing ethnic and immigrant markets within the U.S.

MIT Sloan’s Andrew Lo on the importance of analyzing the uncertainty levels of a business.

Large companies that invest in trendy IT innovations may see their reputations — and CEO compensation — increase the next year.

A new book argues that companies need to adapt to a fundamental change in business.