Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.
Renée Richardson Gosline, Jeffrey Lee, and Glen Urban
How much choice do people really want? Default rules, which establish decision-making starting points, can help.
Organizations can encourage customers to be fair so that freeloaders won’t ruin pay-as-you-wish pricing.
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Zheng Fang, Xueming Luo and Megan E. Keith
The new world of omnichannel retailing includes physical, online and mobile channels.
Renee Boucher Ferguson
Influentials who provide sole influence over consumers are the most valuable to companies.