Pairing neuroscience with design thinking can help companies innovate with greater precision.
Engaging retail workers on environmental sustainability can boost employee attraction, retention, and satisfaction.
Rodney R. Sides and Lupine Skelly
Tools for companies and managers to rethink standard customer experience practices.
George Westerman and Ally MacDonald
Managers’ intuition about how customers will feel about decisions made by algorithms rather than humans is often wrong.
Gizem Yalcin, Sarah Lim, Stefano Puntoni, and Stijn M.J. van Osselaer
Data-driven leaders are using machine learning to surface new KPIs and better align behaviors with strategic objectives.
In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.
Tamara Mendelsohn, interviewed by Ally MacDonald
Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.
Andreas B. Eisingerich, Deborah J. MacInnis, and Martin Fleischmann
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.
Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues.
Kimberly A. Whitler
To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.
It takes deep commitment and involvement to develop a brand strategy that embraces racial justice.
Dipanjan Chatterjee and Nick Monroe
Companies can use an array of tactics to make sure that their data products inspire action — and create value.