Marketing Strategy
Tapping Into Association Marketing
Conceptual frameworks provide insight into creating marketing strategies targeted at groups.
Conceptual frameworks provide insight into creating marketing strategies targeted at groups.
A new, easy-to-use procedure can help marketers determine customers’ willingness to pay.
Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.
Companies can successfully challenge industry leaders even without radical technological innovation.
Managers must adopt training and recruiting policies that compensate for institutional barriers to HR investment.