Leaders need to help their business and IT staff better respect each other’s capabilities.
Thomas C. Redman
In this era of upheaval, business leaders must reconsider the assumptions that rule their decision-making processes.
The internet giants control vast stores of data — and that may limit innovation at other companies.
Viktor Mayer-Schönberger and Thomas Ramge
A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.
To monetize data, companies must first transform it so it can be reused and recombined to create new value.
Barbara H. Wixom, Gabriele Piccoli, and Joaquin Rodriguez
To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.
Business leaders must rethink data management to succeed with machine learning.
MIT SMR Connections
Christensen’s Theory of Disruptive Innovation offers insights in an age of big data and tech growth.