Digital Strategy

Based on their research, the authors share four key ways companies can advance their strategic data-sharing initiatives.

Leaders need to help their business and IT staff better respect each other’s capabilities.

Businesses must use data and analytics to better anticipate consumer needs and humanize digital interactions.

In this era of upheaval, business leaders must reconsider the assumptions that rule their decision-making processes.

The internet giants control vast stores of data — and that may limit innovation at other companies.

A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.

The risks of hubris in leadership, increased influence for minority partners, and transformative in-store tech.

In-store technology promises a better customer experience — and fuel for improved retail analytics.

To monetize data, companies must first transform it so it can be reused and recombined to create new value.

To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.

For competitive advantage, embrace digital marketing, a Google-sponsored Forrester survey advises.

We’ve collected 12 popular strategy articles to help leaders facing new challenges sharpen their strategic thinking.

Understanding how cybersecurity and cyber resilience differ is key to effectively responding to cyberthreats.

Assessments about China’s strengths in AI may be overblown.

Business leaders must rethink data management to succeed with machine learning.

Christensen’s Theory of Disruptive Innovation offers insights in an age of big data and tech growth.

MIT SMR invites readers to a lively discussion about digital strategy.

Six risks that business leaders can begin to strategize around now.

To plan for change that will stick, leaders must first understand how employees adopt digital tools.

Early AI winners align organizational and business strategies to build value and manage risk.