To monetize data, companies must first transform it so it can be reused and recombined to create new value.
Barbara H. Wixom, Gabriele Piccoli, and Joaquin Rodriguez
To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.
Business leaders must rethink data management to succeed with machine learning.
MIT SMR Connections
Christensen’s Theory of Disruptive Innovation offers insights in an age of big data and tech growth.
Clayton M. Christensen, interviewed by Karen Dillon
How you manage your culture — not your tech — during a transition to digital is the key to success.
The best chief digital officer candidate may not come from outside your company.