Content Provided By Google
Creating and Marketing Apps With the Customer in Mind
A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.
Digital Strategy
Latest
Leadership Skills
The Best of This Week
The risks of hubris in leadership, increased influence for minority partners, and transformative in-store tech.
The MIT SMR Editors
Technology Innovation Strategy
How In-Store Tech Will Transform Retail
In-store technology promises a better customer experience — and fuel for improved retail analytics.
Selena Zhu, Maxime Cohen, and Saibal Ray
Data & Data Culture
Fast-Track Data Monetization With Strategic Data Assets
To monetize data, companies must first transform it so it can be reused and recombined to create new value.
Barbara H. Wixom, Gabriele Piccoli, and Joaquin Rodriguez
Marketing Strategy
Avoiding the ‘Cringe Factor’ in Marketing to Gen Z
To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.
Adrian Montgomery
Content Provided By Google
Digital Marketing Maturity: The Path to Success
For competitive advantage, embrace digital marketing, a Google-sponsored Forrester survey advises.
Developing Strategy
12 Essential Strategy Insights
We’ve collected 12 popular strategy articles to help leaders facing new challenges sharpen their strategic thinking.
Ally MacDonald
IT Governance & Leadership
Develop Your Cyber Resilience Plan
Understanding how cybersecurity and cyber resilience differ is key to effectively responding to cyberthreats.
Chon Abraham, Ronald R. Sims, and Tracy Gregorio
Data & Data Culture
Is China Taking the Lead in AI?
Assessments about China’s strengths in AI may be overblown.
Jeffrey Ding, interviewed by Frieda Klotz
Content Sponsored by AWS
What Leaders Must Know About Data to Drive Success With Machine Learning
Business leaders must rethink data management to succeed with machine learning.
MIT SMR Connections
Innovation Strategy
Disruption 2020: An Interview With Clayton M. Christensen
Christensen’s Theory of Disruptive Innovation offers insights in an age of big data and tech growth.
Clayton M. Christensen, interviewed by Karen Dillon
Business Models
#MITSMRChat: Strategy Goes Digital
MIT SMR invites readers to a lively discussion about digital strategy.
Allison Ryder
Developing Strategy
Preparing for the Risky World of Extended Reality
Six risks that business leaders can begin to strategize around now.
Laurence Morvan, Francis Hintermann, and Armen Ovanessoff
Leading Change
You’re Going Digital — Now What?
To plan for change that will stick, leaders must first understand how employees adopt digital tools.
Paul Leonardi
Business Models
Winning With AI
Early AI winners align organizational and business strategies to build value and manage risk.
Sam Ransbotham, Shervin Khodabandeh, Ronny Fehling, Burt LaFountain, and David Kiron
How to Survive Digital Disruption
How you manage your culture — not your tech — during a transition to digital is the key to success.
Paul Michelman
Leading Change
What We Publish, and Why
Here’s what we look for in the articles we consider. Are we accomplishing what we set out to do?
Lisa Burrell
AI & Machine Learning
Managing Technology for the Post-Digital Era
The post-digital tech wave — a powerful, integrated stack of technologies — is coming next.
Paul Daugherty
AI & Machine Learning
An Executive Guide to the Summer 2019 Issue
MIT SMR‘s Summer 2019 issue takes a closer look at the cultural changes adopting AI may require.
MIT Sloan Management Review
AI & Machine Learning
Strategy For and With AI
AI can help you choose, measure, and prioritize the KPIs informing your strategy.
David Kiron and Michael Schrage
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