Digital Strategy

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What We Publish, and Why

When we consider articles for publication, we look for three things: ideas that will help managers navigate an increasingly digital world, evidence-based thinking, and accessible frameworks and recommendations that readers can apply. We’re eager to hear from our readers about what they value in MIT SMR, what topics they would like to see us explore more often or more deeply, and what we could do better.

Strategy For and With AI

Executives intent on exploiting AI to enhance processes or products tend to focus on having a strategy for AI. But creating strategy with AI can matter as much or even more. In a machine-learning era, enterprise strategy is defined by the KPIs that leaders choose to optimize —the measures organizations use to create value, accountability, and competitive advantage. AI can help determine what KPIs are measured, how they are measured, and how best to prioritize them.

How to Choose the Right Digital Leader for Your Company

  • Frontiers

  • Research Highlight
  • Read Time: 6 min 

Striking the right balance between competence and credibility is essential to digital leaders’ success, but it depends on what a company expects its CDO to do. While external candidates can bring critical digital competence and experience to organizations seeking a better digital footing, they may struggle to build the necessary credibility for organizational change.

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Four Profiles of Successful Digital Executives

  • Frontiers

  • Research Highlight
  • Read Time: 10 min 

Hoping a jack-of-all-trades can lead your organization’s digital transition is unrealistic. We found four distinct types of successful digital executives who can best provide vision and purpose for digital. Crucially, each type has unique strengths and performs best in different contexts.

How to Read and Respond to Weak Digital Signals

  • Frontiers

  • Research Highlight
  • Read Time: 8 min 

In the digital age, the competitive landscape can be transformed in the blink of an eye. Companies can use weak digital signals to help redefine their offerings and the scale and scope of how they compete. Companies that can’t do this in a timely manner put themselves at a competitive disadvantage because they must invest in additional resources to catch up.

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Navigating a New Industrial Infrastructure

Converging technologies are realigning how organizations operate in an increasingly connected world. Companies that take the time to understand and invest in crucial technologies will benefit from lower barriers to entry in new markets and sectors and greater ease in developing and scaling new capabilities in the next generation of business.

Learning From China’s Digital Disrupters

Digital newcomers who understand their consumers can change the economic status quo. This has been true in China and its banking industry in recent years. The financial arms of Alibaba have used powerful consumer experience insights from their digital ecosystems — and altered the nature of competition for incumbents in the process.

The Enabling Power of Trust

Examining skill sets and mind-sets will help leaders understand what it means to be a leader in the digital economy. This will include requirements such as changing mastery, executing excellence, nurturing relationships, and, notably, building a culture of radical trust.

How Platform Strategies Continue to Create Value

  • Read Time: 6 min 

Platform companies continue to surprise and challenge conventional approaches to creating value. The 2018 MIT Platform Strategy Summit brought together innovative leaders who are playing a major role in the changing digital economy. Learn from their experience with five major principles for creating new value with platforms.

Agility in the Age of the Cloud

  • Video | Runtime: 0:57:19

In a webinar featuring Google Cloud’s Quentin Hardy, MIT SMR looks at historical precedents of disruptive technologies and how they remade society — and work — in the past. Are we on the brink of the next big technological disruption to business, labor, and education thanks to Big Data and Cloud technologies? And how do managers prepare themselves, their teams, and their organizations for the changes to come?

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Preparing for a Blockchain Future

With the rise of blockchain and adoption of cryptocurrencies, companies across different industries can benefit from the increased trust and transparency these emerging technologies provide. Most executives recognize the need to prioritize blockchain as part of their business strategy, but the question of how to adopt and reskill can be daunting.

MIT SMR Summer Must-Reads

  • Read Time: 1 min 

The most popular articles from the MIT SMR archive reflect the depth and range of management challenges our readers face in areas such as innovation, leadership, strategy, and technology. Authors of these “must reads” include MIT Sloan faculty Nelson Repenning and Donald Sull, plus Clayton Christensen, Albert Segars, Michael Schrage, Sam Ransbotham, David Kiron, Philipp Gerbert, and Martin Reeves.

Don’t Let Politics Block Your Digital Initiatives

  • Video | Runtime: 0:52:29

Political struggles for control and decision-making often result in blocking or slowing down progress on digital initiatives. In this webinar, digital strategist Jane McConnell discusses her research findings on digital maturity and shares her guidelines for preventing politics from upending digital initiatives.

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