Emerging Markets
Latest
Innovation in emerging economies
New research sheds light on factors that affect innovation in emerging markets.
Global Strategy
The Beneficent Dragon
The dangers associated with China’s ascendance are exaggerated.
Global Strategy
How to Win in Emerging Markets
Asia, Latin America and Eastern Europe are delivering strong revenue and profit growth.
Developing Strategy
Competing Against Low-Cost Countries
Higher quality and niche marketing are not always the answer.
Innovation Strategy
Strategic Innovation at the Base of the Pyramid
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
Showing 21-35 of 35
Previous