Developing Strategy
Should Antitrust Intervene to Break Up Big Tech?
How should antitrust policy shape the future of Big Tech?
Latest
AI & Machine Learning
$127 Billion in Drone-Powered Business Applications
What’s happening this week at the intersection of management and technology.
Customers
Reinventing Work With Virtual Reality
What’s happening this week at the intersection of management and technology.
New Product Development
Customizing Your Social Strategy to the Platform
Companies that want to draw innovation ideas from social media need customized approaches.
Digital Marketing
How Facebook is Delivering Personalization on a Whole New Scale
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
CEOs — Not Just Teens — Can Get in Trouble on Facebook
The SEC’s investigation of a Facebook post by Netflix CEO Reed Hastings.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Digital Marketing
Turning Facebook Fans into Product Endorsers
How companies can find their most influential online customers and enlist them to help promote their brands.
Ethics
Ethical Quandary in the Age of Big Data: Avoid Creepiness
There isn’t yet a common vocabulary for discussions around the ethical use of big data.
Business Models
Dethroning an Established Platform
The experiences of Apple’s iPhone and Google’s Gmail offer four keys for entering platform markets.
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
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