
Analytics & Business Intelligence
The Prediction Lover’s Handbook
Assessment tools for better-informing decisions have proliferated. Which ones work?
Assessment tools for better-informing decisions have proliferated. Which ones work?
Higher quality and niche marketing are not always the answer.
Consumer preference is determined by how their options are presented.
A company’s market value actually increases when its known rivals innovate.
INTELLIGENCE: New developments, research and ideas in management
When one company acquires another, executives have 10 distinct options for the corporate rebranding.
As companies use self-service technologies, responsibility for service quality shifts to customers.
Asking customers about their wants increases the probability that they will be dissatisfied.