Marketing Strategy
Why Great New Products Fail
Companies often don’t focus enough on understanding how customers decide what to purchase.
Product Marketing Strategy
Latest
Marketing Strategy
One Critical Strategy New Products Often Overlook
Not every product can enter the market at the ideal time. Three strategies can help new products make the most of any timing.
Innovation Strategy
Mastering the ‘Name Your Product Category’ Game
The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.
Customers
Is Your Company As Customer-Focused As You Think?
Managers can gauge their company’s customer focus by posing a set of five specific questions.
Developing Strategy
How Companies Become Platform Leaders
Under the right circumstances, companies of any size can grow to become platform leaders.
Innovation Strategy
Strategic Innovation at the Base of the Pyramid
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
Marketing Strategy
Rethinking Consumer Boycotts
INTELLIGENCE: New developments, research and ideas in management
Analytics & Business Intelligence
Double Agents
INTELLIGENCE: RESEARCH BRIEF: Assessing the role of electronic product-recommendation systems.
