Product Marketing Strategy
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Customers
Is Your Company As Customer-Focused As You Think?
Managers can gauge their company’s customer focus by posing a set of five specific questions.
Developing Strategy
How Companies Become Platform Leaders
Under the right circumstances, companies of any size can grow to become platform leaders.
Innovation Strategy
Strategic Innovation at the Base of the Pyramid
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
Marketing Strategy
Rethinking Consumer Boycotts
INTELLIGENCE: New developments, research and ideas in management
Analytics & Business Intelligence
Double Agents
INTELLIGENCE: RESEARCH BRIEF: Assessing the role of electronic product-recommendation systems.
Marketing Strategy
How Much Will People Pay for That?
A new, easy-to-use procedure can help marketers determine customers’ willingness to pay.
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