Analytics & Business Intelligence
How ‘Big Data’ Is Different
How do the insights from big data differ from what managers generate from traditional analytics?
Social Media
Latest
Marketing Strategy
Social Business: What Are Companies Really Doing?
This report identifies how social technologies create value in a variety of business functions.
David Kiron, Doug Palmer, Anh Nguyen Phillips and Nina Kruschwitz
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
V. Kumar and Bharath Rajan
Collaboration
Why Strong Ties Matter More In a Fast-Changing Environment
New research by Marshall Van Alstyne challenges the existing theory about the value of strong ties versus weak ties.
Marshall Van Alstyne (Boston University), interviewed David Kiron
Social Media
What Sells CEOs on Social Networking
Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.
Andrew McAfee, interviewed by David Kiron
Digital Marketing
How to Get Your Messages Retweeted
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
Arvind Malhotra, Claudia Kubowicz Malhotra and Alan See
Collaboration
The Power of Reconnection — How Dormant Ties Can Surprise You
The Web has made it easier than ever to reconnect with long-lost professional colleagues. Does it pay to do so?
Daniel Z. Levin, Jorge Walter and J. Keith Murnighan
Innovation Strategy
The Power of a Mobilized Community
A new book highlights the role of communities in the diffusion of radical innovations.
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