Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.
A new Boston Consulting Group study says brand marketing is increasingly critical for B2B success.
To reduce ethical lapses, organizations need systems for anticipation and systems for resilience.
Kirsten Martin and Bidhan (Bobby) L. Parmar
To address algorithms’ potential harm, companies must be willing to focus on users and rethink their business models.
Virtual, tech-mediated collaboration carries risks of isolation, exclusion, surveillance, and self-censorship.
Lebene Soga, Yemisi Bolade-Ogunfodun, and Ben Laker
This Strategy Guide shares insights on AI use for strategic advantage and positive societal impact.
MIT SMR Connections
Digital collaboration tools don’t just facilitate knowledge sharing — they reveal who knows what.
Maintaining public trust — a critical leadership responsibility — can be daunting when trust has suffered grievous harm.
Amy C. Edmondson, Andrew Marshall, and Sally Jewell
Leaders must prove their commitment to diversity by acting on the issue of racism and discrimination.