Customers

Research shows that customers are less responsive when companies use brand nicknames in their marketing efforts.

Boost profitability and customer satisfaction with strategies that cut subscription services’ last-mile delivery costs.

Experts in artificial intelligence debate if organizations should disclose how AI is used in products and services.

Identify and address ageism to avoid disconnects with employees and customers and find new business opportunities.

Marketing leaders who understand the full value of a benefits-first perspective can help their companies better compete.

Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.

MIT Sloan Management Review’s summer 2024 issue highlights ways to better support customers, partners, and employees.

Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.

Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.

On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.

On the Me, Myself, and AI podcast, Jackie Rocca explains how Slack uses artificial intelligence to relieve user pain points.

Sharing values with customers builds loyalty and can be a valuable differentiator in competitive markets.

Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.

On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.

MIT Sloan Management Review’s winter 2024 issue includes strategies for better engagement with employees and customers.

This issue of MIT SMR focuses on sustainability, customer and employee engagement, and strategic planning.

On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.

On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.

When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.

U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.