Marketing Strategy

AI offers a helping digital hand to overburdened B2B marketing departments.

Here’s how to ensure your sales teams know their customers’ problems.

Brands must focus on what their customers have in common — not what makes them different.

Online and off-line customer conversations about your brand require separate marketing strategies.

Retailers can avoid displacement and connect with customers by focusing on digital experience.

An industry executive and a scholar discuss how AI-based tools can transform the retail business.

Recommendation algorithms don’t just reflect consumer preferences — they also shape them.

B2B companies can seize new sales by charging for services they’ve been giving away.

Northwestern Mutual has found that KPIs are necessary for the future of marketing.

The latest revival of Nike’s “Just Do It” campaign shows the power of prioritizing customer demand over social approval.

Data best supports marketing when researchers fully understand what they want to measure and how.

Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.

Five steps to make sure your data and analytics efforts pay off in the long term.

Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.

Before your next large-scale product launch, try leveraging uncertainty for competitive advantage.

B2B companies need to develop ways to help specific customers achieve better outcomes.

MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates

Improving customer experience offers more long-term benefits than “earn-and-burn” loyalty programs.

MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.

Retailers have new challenges in getting customers to accept different prices on different channels.