Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.
Five steps to make sure your data and analytics efforts pay off in the long term.
Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.
Before your next large-scale product launch, try leveraging uncertainty for competitive advantage.
B2B companies need to develop ways to help specific customers achieve better outcomes.
MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates
Improving customer experience offers more long-term benefits than “earn-and-burn” loyalty programs.
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Retailers have new challenges in getting customers to accept different prices on different channels.
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.
Advances in inventory and sales analytics make it possible to deliver products both cheaply and quickly.
To reach millennials, companies are turning to social media micro-influencers as brand ambassadors.
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Sports analytics leaders are now using data to understand fans as well as they know their players.
Many companies overlook the potential of new applications for products they have sold for years.
Legacy offline stores and online retailers are each finding their way to a new kind of shopping experience: the showroom.
The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.
Retailers need to understand how website features and advances in AI affect consumer behavior.
An excerpt from The Longevity Economy describes the opportunities in catering to older adults.
Manufacturers may be able to charge higher prices to customers planning to rent out big-ticket items.