MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Alex “Sandy” Pentland
Sports analytics leaders are now using data to understand fans as well as they know their players.
Many companies overlook the potential of new applications for products they have sold for years.
Erwin Danneels and Federico Frattini
The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.
MIT SMR Custom Studio on behalf of Google
A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.
A webinar with Casey Carey and Tauhid Zaman, moderated by Evan Schuman
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.
Matt Lawson and Shuba Srinivasan
Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.